Gualtiero M.G. is an Italian retail brand and aims to tell the story of urban luxury culture that has become the new modern. They are a new concept brand aiming to serve cosmopolitan, contemporary and confident man with its new modern style. By redefining the men's fashion industry playbook with quality, innovation and brilliance, their main goal is to create an excellent male wardrobe that can go with any occasion, be it day, night, professional or leisure.

We partnered to create Gualtiero M.G.'s e-commerce website on Shopify. We set-up their online store, created and optimized product listings.

While getting at creating the online store from scratch, we wanted to differentiate this new category by giving a new name to it and came up with 'cool leisure' category name along with a brand new slogan for Gualtiero M.G., 'Here and Now'.