3 Elements That Make Your Ad Successful

3 Elements That Make Your Ad Successful


When was the last time you bought a car? Did you really NEED a car? I mean REALLY need a car? Chances are the one you were driving was still running when you bought the car you have now. Yep, people rarely buy because they need… they buy because they want to experience the feeling that comes with buying.

We enjoy new purchases. Sure, we can convince ourselves that we really needed a new one, but if we’re totally honest we’ll have to admit that would could’ve got by without it. What does this mean to your advertising campaign?

1. State The Benefits Of Your Product or Service
Capitalize on the ways a customer will improve their lifestyle by making the purchase. Will they increase their own business profits by 50%? Say so in the opening statement of your sales e-mail, or at the top of your Web page.

Don’t obsess with the features of the product itself or your credibility. Frankly, customers couldn’t care less. Let’s face it… they’re a bit selfish when it comes to dishing out their hard earned money. All they want to know is what’s in it for them.

2. Paint Word Picture That Let Them Experience the Benefits
“Wake up tomorrow, with no boss! You can spend the day with your family or at the park… there’s nobody to tell you what to do.”

A Multi Level Marketer may want their audience to feel the freedom of having no one to answer to if they become successful in the business. They’ll dramatize that desire, and put the listener in the seat to inspire it to take hold until the listener is ready to sign up and get started.

3. Inspire Immediate Action
Hey, let’s face it… the longer a customer lolly gags, the greater the chances they’ll never take the plunge. Don’t let them off the hook that easily!

Set a deadline. Put on the pressure to buy now, or miss out on the deal. Chances are pretty good that the procrastinator will get with it just to save a few quids.

What about your sales materials? Have you taken a good look at the things you are advertising? Make sure you are focused on the benefits the consumer will experience from the purchase, and not on the features of the product or service.

This way, you’ll make sure your customer knows the benefit you’re providing, let them feel it and try to get them take immediate action.

Sounds good, right?

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